Ather Energy sales jump 24% in July

Despite the increasing competition in the electric two-wheeler segment, the Bengaluru-based electric vehicle startup Ather Energy is churning out its highly successful 450X in huge numbers. The company just published its July 2022 sales results, revealing that it sold 2,389 electric scooters in India last month. In July 2022, Ather’s sales increased by 24% year on year, with 1,926 units sold in the same time the previous year.

Ather Energy sales jump 24% in July

Commenting on the announcement of July sales volume, Ravneet S. Phokela, Chief Business Officer, Ather Energy, said, “July was an exciting month for Ather as we launched the next generation of our 450 series of scooters – the 450X Gen 3. The new scooter is the result of our larger product philosophy of building an ever-improving scooter that will enable consumers to enjoy the proven performance of an Ather 450X with a longer range.”

He further divulged, “We delivered 2,389 scooters in July, registering a 24% year-on-year growth. Most of the sales are from the last 10 days of the month, as our production line was shut for a couple of weeks to facilitate the transition to the new product. We are confident that the new scooter will allow us to capture a larger market share in the coming months.”

Although, on a month-to-month basis, Ather’s sales fell by 26%, as it sold 3,231 electric scooters in June 2022. According to Ather Energy, the majority of sales in July 2022 occurred in the last 10 days since the company’s production line was stopped down for a few weeks to aid the transition to the newly introduced Gen 3 Ather 450X.

Recently the company launched the 3rd generation 450 Plus and 450X with bigger battery packs, higher ranges and updated features. The top-of-the-line Ather 450X is priced at Rs. 1.56 lakh, ex-showroom Bangalore while the 450 Plus model sells at Rs. 1.34 lakh. These prices reflect an increase of about Rs. 5,000 over the 2nd-generation versions. The Gen-3 Ather 450X delivers an ARAI-certified range of 146 Km, with a real-world range – called True Range by Ather – standing at 108 Km. The Gen-3 Ather 450 Plus manages an ARAI-certified range of 108 Km while True Range stands at 85 Km.

The battery pack has become larger – 3.7 kWh – up from 2.9 kWh. There are five ride modes offered on the 450X – Warp, Sport, Ride, SmartEco, and Eco – while the 450 Plus model gets 4 ride modes (warp mode skipped). In Warp mode, the Ather 450X’s electric motor puts out 8.7 Bhp. Peak torque for the 450 Plus stands at 22 Nm while the 450X makes 26 Nm.

In terms of feature additions, both scooters now get a side step, wider tyres, redesigned mirrors and increased processing power (2 GB RAM and 16 MB ROM) for the 7-inch touchscreen infotainment system. The 22 litre under seat storage remains unchanged while kerb weight has increased marginally to 111 Kg (up from 108 Kg). Hydraulic disc brakes on both wheels, brake energy regeneration, 12-inch wheels, telescopic front forks, a mono-shock rear suspension and a tyre pressure monitoring system accessory are other key features of the Gen-3 Ather 450 Plus and 450X electric scooters.