Looks like Royal Enfield, the classic British motorcycle brand owned by India’s Eicher Motors, is joining the electric vehicle movement. They plan to debut their EV portfolio within the next 18-24 months and have already brought on Umesh Krishnappa, former CTO of Ola Electric, to lead the charge.
Autocar reports that the company is investing over $100-150 million into their EV venture and has set up dedicated teams in India and the UK to make it happen. They’ve even got a secret code name for their new platform – “L.”
Royal Enfield is hoping to sell 1.2 to 1.8 lakh units of EVs every year a few years after launching in 2024. They’ve got big global ambitions for their product, which is designed with the worldwide market in mind. A prototype is expected to be ready in the next 12 months and the company wants to have it validated by the end of 2023.
According to an official response, the company has made big strides in their EV journey over the past few years, with a major focus on sustainable mobility technologies. They’re taking their time to understand the market and customers, and are already deeply invested in their electric portfolio.
